May 21, 2021 · The Wall Street Journal Declares Diet Coke the Winner of the ‘Cola Wars’ Although Coca-Cola sales had topped Pepsi’s sales for years, the two sodas were always No. 1 and 2, respectively. Pepsi and the Cola Wars. The cola wars began somewhere in the mid 1950s. The main players in the war were Pepsi and Coca Cola. The two companies had been in rivalry ever since Pepsi came out with its first cola. But the rivalry reached its zenith in the 1980s and 1990s. The main point was neither company had a cost advantage. Hence promotion Mar 7, 2021 · Mar 07, 2021 | 43m 8s | tv-pg | CC. In the 1970s, one major cola brand launches a blind taste test marketing plan that takes direct aim at their biggest competitor. As a new era of competition Feb 21, 2023 · Coca-Cola vs. PepsiCo Stock: Here’s the Winner in the Cola War. Pepsi and Coke have provided sugary sweet beverages to consumers for over a century while drawing battle lines at the soda fountain. But the Coca-Cola vs. PepsiCo debate doesn’t just apply to the supermarket. These brands are also rivals in the stock market. Aug 10, 2013 · “Sweet Sorrow: Coke won the cola wars because great taste takes more than a single sip,” by Matthew Yglesias. Yglesias recounts Pepsi’s 1980s campaign, the Pepsi Challenge, which sought May 21, 2021 · Then in 2010, Diet Coke sales topped Pepsi’s sales for the first time, leading The Wall Street Journal to run the headline, “Diet Coke Wins Battle in Cola Wars.” FrMct.

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